Website Analytics

All Features

Axo Analytics is packed with powerful features to help you understand your website traffic and user behavior without compromising their privacy.

Easy setup - Free 14-day trial - No obligation

Dashboard

All the important metrics at a glance, on one single page, so you can quickly see what's happening on your website. See pages, preferred, languages, referrers, sources, devices, browsers, countries, cities, events, downloads, external links, and UTMs, all in one place.

Realtime visitors

See which pages your visitors are currently viewing and where they are coming from. Auto refreshes every 30 seconds.

Overview of all sites

Get a quick overview of all your tracked sites, including key metrics such as current realtime visitors, average duration, bounce rate, and more.

Details view

For each box on the dashboard, you can click to see a detailed view of the data, with a longer list of items in one glance.

Powerful Filters

Easily filter your data by all available metrics, and gain valuable insights into your website performance.

Site and Filter Totals

See total visitors, page views, average duration, bounce rate, and more for each site and filter applied.

Time Period Selection

Select and save any time period you want to analyze, from today to the last month or quarter, or even year.

Time Period Comparison

Compare your current data with a previous time period to discover trends and patterns.

Custom Event Tracking

Track custom events on your website, such as form submissions, video plays, and more.

404 Page Tracking

Identify and fix broken links on your website by tracking 404 error pages.

File Download Tracking

Monitor which files are being downloaded from your website.

External Links Tracking

See which external links on your website are being clicked to measure engagement.

Segmentation with Tags

Organize and segment your audience using tags for better analysis and deeper insights.

Segmentation with Tags

Organize and segment your audience using tags for better analysis and deeper insights.

A/B Testing with Tags

Easily track and compare the performance and user experience of different versions of your website using tags.

Internal Traffic

Define IPs, IP Ranges, or use a data-attribute to mark internal traffic and filter it out from your reports.

Multi-Domain Tracking

Track multiple domains and subdomains within a single site for a comprehensive view of your online presence.

Multi-Language Tracking

Glean insights from visitors accessing your website in different languages.

Public and password-protected Dashboards

Share your dashboard with clients or team members for easy access to your analytics data.

Data

Humans only

Axo Analytics invests heavily in filtering out bots and spiders to ensure that your data is as accurate as possible.

No spying

Zero personal information is shown on dashboards. Only aggregated and anonymized data is displayed on Dashboards.

Forever data retention

Keep your data for as long as you need it, with no limits or restrictions. As long as you stay subscribed, your data will never be deleted.

GDPR Compliance

Axo Analytics is designed to be fully compliant with GDPR regulations, ensuring that your website visitors' privacy is protected.

100% Data Ownership

You own all your data. You can export it anytime you want, and you can delete it whenever you want.

Data stays in the EU

All data is stored on servers located in the European Union, ensuring compliance with EU data protection regulations.

Site Settings

Easily manage and customize your tracking settings for each of your websites.

No code changes needed

Easily update your tracking settings without having to change the script code on your website.

Custom Tracking Scope

You define what you want to track, wether it's events, downloads, external links, or just simple page views.

IP (Wildcard) Blocking

Do you want to exclude certain IP addresses or ranges from being tracked? Wether it's your own IP, your whole company or someone else, you can easily add them to the block list.

Page (Wildcard) Blocking

Easily exclude specific pages or sections of your website from being tracked by using exact URLs or wildcards.

Country Blocking

If you want to exclude traffic from certain countries, where you don't do business or that you know is mostly bot traffic, you can easily add them to the block list.

SPA Mode

Using a Single Page Application (SPA) framework like React, Vue, or Angular? No problem! Just enable SPA mode in your site settings, and Axo Analytics will automatically track page views as users navigate through your app.

Avoid inaccurate data and compliance risks - thrive with clear, ethical insights.

Make informed decisions faster, keep your site speedy, stay compliant effortlessly, and focus on growth. Axo provides maximum data ethically for your online efforts.

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Easy setup - Free 14-day trial - No obligation